“When I am working on a problem, I never think about beauty. I think only how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”
/ R. Buckminster Fuller
“Recognizing the need is the primary condition for design.”
/ Charles Eames
“The designer... has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists... the designer wants to create a solution that fits in a deeper situational or social sense.”
/ David Kelley
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
/ Paul Rand
“What works good is better than what looks good. Because what works good lasts.”
/ Ray Eames
“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.”
/ Design House Stockholm
“To design is to communicate clearly by whatever means you can control or master.”
/ Milton Glaser
“Good design should reflect a sense of human history—some aspect of where we’ve come from.”
/ Harmutt Esslinger